…………. My Career Path ………….

MOTORK LTD
Since March 2017  I am working for MotorK España.
Currently as a Digital Marketing Manager of Drivek.es, the car configurator of MotorK LTD, one of the most innovative StartUps in the Automotive Industry, I am in charge of the traffic acquisiton for the Spanish site (www.drivek.es ) though different channles (PPC, Display, Remarketing, Social Media Ads, Email Marketing Campaigns, Publishers & Affiliates) managing large budgets for generating quality leads. In addition I am deveoping the affiliates & partnership program to turn Drivek.es into one of the leading players in the sector in Spain, as it already happened with Drivek.it in Italy.

  • Managing Large Budgets for Paid Campaigns (Adwords, Bing, Facebook)
  • Campaigns Setups and Camapaigns Optimization
  • Lead Generation. Keep the high quality of the site leads while increase the ROI. New lead generation strategies
  • KPIs measurement. Traffic Tracking.
  • Identify opportunities for improvement
  • A/B Tests. Landing Pages CRO.
  • Guarantee the monthly delivery.

MotorK is an international company focused on sales and marketing for the car industry and has quickly become one of the most important players in the digital automotive arena.

OUPE
Since November 2014 until March 2017 I worked for Oxford University Press Spain.
First as a ELT Digital Marketing Coordinator and then as Senitor ELT Digital Marketing Coordinator I was in charge of the ELT online marketing strategy execution according to the global marketing ELT plan, providing either digital support to offline promotions or executing an entirely digital campaign through different digital channels.

  • Launch new products.
  • Liaise with external providers
  • Email Marketing Management.
  • SEM: PPC Campaigns in Adwords.
  • Landing pages conversion administration.
  • SEO for promotional landing pages.
  • Traffic measurement and analysis coming from different domains and landing pages. 
  • Content upkeep and advertising administration in different CMS like: Sharepoint, WordPress, Liferay, Konakart.

OUP is the largest university press in the world and publishes in all academic fields, from multiple offices around the world. It is part of the Oxford University

Theranking
From January 2014 until September 2014 I worded at the analytics department of Theranking.com performing the following tasks:

  • Keyword research
  • Link Building
  • SEO off-page
  • SEO on-page audits
  • Content optimization
  • Blogging
  • Analyzing all quantitative and qualitative data from web analytic tools to make audiences reports.

TheRanking is a social net based in the rating system. TheRanking company is part of NextChance SL (La nevera Roja, Job&Talent and El Deseazo)

See Recommendation letter


uship

From July 2013 until December 2013 I worked in the European team of uShip based in Amsterdam as part of the Spanish Team. During my time working for the company my functions covered the Spanish & LATAM market.

  • Promotions. 
  • Membership strategies. 
  • Blogging and SEO articles. 
  • Customer relations.
  • Social media. 
  • Translations and messages adaptations to reach properly the targeted audience including the platform app.
  • Analyze customers’ imputs to launch new products and improve existing ones.

uShip is an online shipping marketplace that operates under a bidding system.


Viajes el corte ingles

As an intern in Viajeselcorteingles.es (El Corte Inglés Group) I provided help designing banners, promotions and designing elements for the website during the summer campaign in 2013.

…………. My Education ………….

Aula creativa

Eager to work in online marketing I started my digital studies in Aula Creactiva (Madrid). From October 2012 to June 2013 I majored in web environments: web design, CMS, HTML, CSS and SEO.

UNITO

From October 2011 until 2012 I was an Erasmus student at UNITO University (Torino). During my exchange I studied my master’s degree in Marketing, Semiotics and Italian consumption patterns (Laurea Magistrale nella produzione di testi pubblicitari).


DOnCO

In 2010 when I enjoyed a gap year I moved to London and there I had the opportunity to work for Do&CO in the internal events department at The British Museum

URJC

From October 2008 until May 2013 I was a student in Rey Juan Carlos University. I completed my studies in Communication Sciences majoring in Advertising.