…………. My Career Path ………….
Currently as a Digital Marketing Manager of Drivek.es, the car configurator of MotorK LTD, one of the most innovative StartUps in the Automotive Industry, I am in charge of the traffic acquisiton for the Spanish site (www.drivek.es ) though different channles (PPC, Display, Remarketing, Social Media Ads, Email Marketing Campaigns, Publishers & Affiliates) managing large budgets for generating quality leads. In addition I am deveoping the affiliates & partnership program to turn Drivek.es into one of the leading players in the sector in Spain, as it already happened with Drivek.it in Italy.
- Managing Large Budgets for Paid Campaigns (Adwords, Bing, Facebook)
- Campaigns Setups and Camapaigns Optimization
- Lead Generation. Keep the high quality of the site leads while increase the ROI. New lead generation strategies
- KPIs measurement. Traffic Tracking.
- Identify opportunities for improvement
- A/B Tests. Landing Pages CRO.
- Guarantee the monthly delivery.
MotorK is an international company focused on sales and marketing for the car industry and has quickly become one of the most important players in the digital automotive arena.
First as a ELT Digital Marketing Coordinator and then as Senitor ELT Digital Marketing Coordinator I was in charge of the ELT online marketing strategy execution according to the global marketing ELT plan, providing either digital support to offline promotions or executing an entirely digital campaign through different digital channels.
- Launch new products.
- Liaise with external providers
- Email Marketing Management.
- SEM: PPC Campaigns in Adwords.
- Landing pages conversion administration.
- SEO for promotional landing pages.
- Traffic measurement and analysis coming from different domains and landing pages.
- Content upkeep and advertising administration in different CMS like: Sharepoint, WordPress, Liferay, Konakart.
OUP is the largest university press in the world and publishes in all academic fields, from multiple offices around the world. It is part of the Oxford University
- Keyword research
- Link Building
- SEO off-page
- SEO on-page audits
- Content optimization
- Analyzing all quantitative and qualitative data from web analytic tools to make audiences reports.
TheRanking is a social net based in the rating system. TheRanking company is part of NextChance SL (La nevera Roja, Job&Talent and El Deseazo)
From July 2013 until December 2013 I worked in the European team of uShip based in Amsterdam as part of the Spanish Team. During my time working for the company my functions covered the Spanish & LATAM market.
- Membership strategies.
- Blogging and SEO articles.
- Customer relations.
- Social media.
- Translations and messages adaptations to reach properly the targeted audience including the platform app.
- Analyze customers’ imputs to launch new products and improve existing ones.
uShip is an online shipping marketplace that operates under a bidding system.
…………. My Education ………….
Eager to work in online marketing I started my digital studies in Aula Creactiva (Madrid). From October 2012 to June 2013 I majored in web environments: web design, CMS, HTML, CSS and SEO.